Proxy1Media's Pay-Per-Click Manager

 

PLEASE SEE CREDENTIALS AND SAMPLES OF WHAT WE PROVIDE FOR REPORTING BELOW

 

Eric Z

Experience
Search Engine Marketing / Google Analytics Consultant        

               
03/09 Present - Private Consultant

01/07-03/09                             Emitations.com                                     San Diego, CA
SEM/Content Manager
- Managed search, content and analytics for a 10k page website, $3MM
- Increased organic search revenue 97% year one; 105% year two.
- Paid search ROI (or ROAS) increased 450% / CPA dropped 60%.
- Redesigned site architecture/navigation.

Site-wide bounce rate decreased ~42%.

 

02/06-01/07                             Ask A Philosopher                 Sheffield, UK
SEO Content Writer
- Content Writer for University of Sheffield’s education website.
- Contributed to SEO and web analytics.

 

05/02 – 12/05                          Goldmine Jewelers                                   Poway, CA
Supervising Online Editor
-Grew online channel from 0% to 65% of store sales in two years.
-Demonstrated and created best practices for SEO on Ebaystore.

 

Education
6/06     California State University                                                       Carson, CA
M.A.   Philosophy AOS: Ethics

6/00     Point Loma Nazarene University                                      San Diego, CA       
B.A.    Philosophy AOS: Logic

 

Skills
-           Google Certified Advertiser; advanced SEO and PPC skills
-           Excel, HTML, shopping feeds, PRs, Email marketing QA, web testing
-           CMS, CRM, keyword research, competitive intelligence.
-           Advanced web analytics skills
-           Took qualitative and quantitative statistics at the graduate level.

References supplied upon request.

 

PPC
REPORTING / Monthly Management INCLUDES

Monthly report always includes:
Page 1 (numbers)
1) Total spend
2) Total budget
3) Top performing (or clicked) keywords
4) Top performing (or clicked) ads
5) Revenue from PPC
6) ROAS (if their tracking is working)
7) Timeline graph of monthly ROAS (if tracking is working)

Page 2  (written)
1) summary of previous month
2) Actionable goals for next month

 

 

 

 

 

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