We will put our Pay-Per-Click Management Process & Reporting Up Against ANYONE!
(yes anyone!)
PPC Setup & Management Includes:
Analysis of your business objective
Campaign setup
Keyword research & expert level bid management
Negative keyword research to filter unwanted traffic
Keyword match typing & optimization
Competitor research & benchmarking
Initial ad copy research and copy writing
Split testing (to test your ad copy for best impact)
Google analytics
profile setup
goals setup
advanced filters setup
funnels setup
Landing page development, evaluation, and analysis of traffic
Weekly campaign progress report
Tracking ROI
Why you need expert PPC Management:
Since its introduction in 1998, pay per click advertising has evolved its own elaborate technology. In fact, it’s what created the revenue stream that built Google.
The upshot: technology, complexity, constant change. Even expert online marketers don’t have
the time, expertise, or patience to manage an effective PPC campaign. It requires background, focus, continued analysis, and correct “steerage” as the campaign moves forward (or the rules change.)
This means you need a whole team behind you—one that has the background, the skills, the time, and your best interests in mind. And one that will be totally accountable for results.
The Proxy1Media Difference:
What distinguishes P1M from the competition is our extensive knowledge of Internet marketing, from A to Z and our values:
- We are absolutely customer-centered. We listen. We interact.
- We like technology, and we stay on top of it.
- We are transparent: we show you what, how, and why we do things.
ALL of Your PPC Accounts
will be handled by a Project Manager, A Google-Certified Reporting PPC Manager, and person/s that complete the actual PPC tasks.
Company Credentials:
A Company with has achieved Microsoft Gold, CMMI Level 3, and ISO 9001:2000 certifications, as well as Google Adwords and Yahoo Ambassador Qualified.
REPORTING: For Search campaigns, the detailed Search query, traffic generating key phrases etc. report is analyzed on daily basis. Non relevant search queries (key phrases) are introduced as negative matches. Relevant search queries are introduced into the Ad Words campaigns as Exact match key phrases.
For Content campaigns, the Placement performance report is studied. Steps are taken to increase traffic from relevant Placements(websites). Non relevant placements websites are blocked.
Bid management- Bid management is done at Keyword and Placement level to maintain optimal position so that the metrics of CTR, Avg. cost per click, and cost per conversion remain in check.
Ad Copy Management and Split Testing of Ad Copies- Ad groups are set up so that there are at least 2 active Ad copies. Performance of the 2 Ad Copies is evaluated and the better performing Ad Copy is continued and the other Ad Copy is paused.
Google Third Party Disclosure here |
