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Proxy1Mediaís PPC Team Works Miracles

October 2011

Proxy1Media, continues to impress its Paid Search Marketing Clients with exceptional account performance increasing conversions, lowering cost per lead and more. Working with one of the nationís largest auto recycling companies we were able to help rework a failing adwords campaign.

Steps taken to improve existing campaign included rebuilding their adwords account with new ads/ad copy, ad groups and keywords targeting niche audiences all over the county, launching digital spokes persons increasing conversion rates while lowering lead cost, launching call tracking from If By Phone and more…

Proxy1Media’s PPC Team Works Miracles in first 30days of New Adwords Account:
Generating  almost 4 x the Leads at the same time
By
Cutting the Cost Per Acquisition/Lead (CPA) in more than half
 
Proxy1Media’s PPC team Helps Local Auto Reseller Remain an industry leader on Google.
1st 30 Day Achievements:
  • The cost per conversion/cost per lead has decreased to less than half of what it was in the immediate period prior to Proxy1’s PPC Team taking over the campaign.

  • The conversions/leads per day have increased in spite of the PPC budget/day being reduced by more than half.

  • The campaign has been made more specific i.e. the keywords and ad copies have made more specific to attract the nature of leads that the client requires
Time Period
Click
Cost
Conversions
CPA
Conversions/Day in PPC Campaigns
Spend/Day in PPC Campaigns
October(Oct 1 to 21 Oct)
3,468
$9,937.85
146
$66.51
$16.22
$1104
October(Oct 21 to 20 Nov)
5,444
15,738.75
530
$28.59
$17.10
$507.70
BEFORE P1M October 1st 2011 – Oct 21st
AFTER P1M Oct 21st  2011 – Nov 20th
Steps launched to improve Quality of conversions:
  • The campaigns and ad groups were restructured. Keywords were properly organized. Split AB testing between different ad copies was set up at ad group level.

  • New Ad Copies and Keywords were introduced in the Ad Words campaign  to improve the quality of leads. From business perspective, preference is for a 2000 and up year car seller. “wrecked, damaged, nice, used, nearly new cars” are the leads that are client’s top preference.

  • Geo targeted campaigns were set up to specifically target the relatively better performing states.

  • The Google Analytics tracking was implemented with proper goal tracking so that the performance of PPC traffic on the website could be closely monitored.

  • Historical Google AdWords and Google Analytics data for the clients other websites was carefully reviewed. This exercise revealed new keywords which could be included in the ad words campaign for current site.
 
 

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