We are able to help market your videos on a variety of channels, especially YouTube.
Having the ability to remind, revisit and re-offer to a warm audience always increases conversion rates in CPC/CPM Marketing.
Starting from scratch or rebranding from prior website visits on other platforms for pennies on the “AdWords” dollar is always a good strategy.
We can leverage Google’s Display Network or a few others if budget allows. Display is often mismarketed to the client for initial ROI when it is often times just a pre or post-purchase branding necessity.
Free PPC Account Review
PPC One-Time Setup Fee
Monthly PPC Management
PPC Display & Remarketing
- Pay-Per-Click (PPC), as unattractive as it might seem, is still Google’s Primary Search Engine Revenue because people use it. People use it because it works.
- We have a long history with Google AdWords & the MSN (Bing/Yahoo) Networks.We can help clients from From display CPM to Search CPC at all budgets levels, including thosespending as little as $800/mo to $5,000 a day and in-between.
- PPC Management will usually require a setup fee based on a budget of spend. Monthly management fees can be % of spend or fixed, depending on term, budget, industry and client.
- Higher levels of PPC Management including Conversion Rate Optimization are available with budgets over $10,000 in monthly spend.
- Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
- Types of PPC campaigns are:
Search Adwords Campaign Remarketing on the Google Display Network
- Small Businesses who want to improve their online presence on Google and show their products to those people who are looking for them.
- It improves your online presence on Google search and increases the chance of targeting the right customers at the right time.
- No, and in most cases, you wouldn’t want it to. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors, including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets. If any company or agency were to offer you top spot or guaranteed positions, our advice is to run, because it’s simply not possible!
- No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most we can do is target the right people at the right time.The rest is at their discretion.
- No. We can set up your client’s Google AdWords account and then link it to our AdWords manager account.
- It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be set up, or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact our Project Manager for a FREE PPC Proposal and Landing Page Analysis.
- A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent, compared to general browsers; that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.
- Yes. We offer transparency, compared to other agencies, to assure that you are getting the right data and you can see the performance of the campaign anytime you want.
- Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.
- PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC.
- Finally, while it is impossible to rank for a competitor’s brand organically, this is common practice in an AdWords campaign.
- Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.
- Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site. SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
- Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.